REI Campaign

The REI campaign was created to promote camping and more outdoor activities since most of our time nowadays is spent at home, school, or offices. The Campaign creates outdoor Posters, Billboards, Energy Drinks, Coffee, and social media stories and posts by using “Explore” and “Adventure” phrases to target people especially young college students. Locations like shopping malls, subways, office buildings, and college/ university campuses encourage them to be more active outside.